| A | B |
|---|
| Design | The application of proper methods to produce a product that is both artistic and functional. |
| Elements of Layout | Body type, display type, images, and white space. |
| Page Composition | Arranging the layout elements (Body type, display type, images, and white space) in a page layout program such as InDesign according to the specifications decided upon by the designer. |
| Body Type | Type sizes that range form 4-point through 12-point that are used for setting used for setting straight matter. |
| Display Type | Type sizes that range from 14-point and larger. |
| Illustrations | The elements of layout that include the ornamentation, photographs, and artwork, such as line art. |
| White Space | The areas of the layout that are void of printed images. (This Space is Good!) |
| Thumbnail Sketches | Simple, rapidly drawn designs of a layout. (1st drawings done in the design process) |
| Rough Layout | A redrawn version of a thumbnail sketch, closely resembling the final layout. (2nd drawings done in the the design process. Sometimes this step is omitted.) |
| Comprehensive Layout | A detailed layout showing how the printed piece will look when finished. (3rd and final drawings done before going to computer. Often this step is omitted) |
| Line Art | An illustrated image (sometime could be as simple as a line) drawn by hand or using computer software that is solid containing only 100% of a color. |
| Continuous Tone Copy | An image with an infinite number of tone gradations between the lightest highlights and the darkest shadows. |
| Editing | The final preparation of the author’s or writer’s manuscript for publication, including checking the text, line art, and photographs |
| Page Composition | Arranging the layout elements (Body type, display type, images, and white space) in a page layout program such as InDesign according to the specifications decided upon by the designer. |
| Specifications | The overall layout guidelines relating to such information as type style, type size, line width, color use, and page organization. This information is often given on a Job Ticket / Jacket or is created by a designer on a thumbnail, rough draft or comprehensive. |
| Copy fitting | The process of fitting together copy and illustrations in a specific amount of space. This usually takes place during composition. (In a page layout program like InDesign) |
| Color Wheel | A visual tool that illustrates the basics of color |
| Primary Colors | Colors that can be used to generate secondary colors (Cannot be formed by mixing). |
| Copy | Also referred to as “text” |
| Text | Also referred to as “Copy” |
