| A | B |
|---|
| AFFECTIVE | referring to the emotions |
| ATTITUDE | a habit for responding to a specific social stimulus |
| BUZZ | when customers start communicating good things about a product, service or brand |
| COGNITIVE | the intellectual (belief) component of an attitude |
| DISSONANCE | Festinger studied this inconsistency of attitudes, known as cognitive ... |
| FESTINGER | developed the theory of cognitive dissonance |
| MORES | social norms about serious things |
| FOLKWAYS | social norms about less important things |
| MASLOW | developed a pyramid of human motives; physiological needs have priority |
| HOFSTEDE | anthropologist who studied the dimensions of cultural differences |
