| A | B |
|---|
| BUZZ | when consumers communicate to each other favorably about a product, service or brand |
| BENEFIT | segmentation based upon product attributes which the consumer finds useful |
| DEMOGRAPHIC | segmentation based upon background variables such as income, age, gender, geography |
| PSYCHOGRAPHIC | segmentation based upon personality traits, types or dynamics |
| VALS | Maslow's segmentation based upon Values and Life Styles |
| SEGMENTATION | division of the market place into relevant parts |
| TARGETING | focusing product development or advertising on one specific segment |
| NICHE | a company that has successfully targeted a market segment has found its ... |
