| A | B |
|---|
| fixed | costs and expenses that are not subject to change depending on the number of units sold |
| variable | costs and expenses that are subject to change depending on the number of units sold |
| price gouging | pricing above the market when no other retailer is available |
| price fixing | an illeagel practice in which competing companies agree, formally or informally, to restrict prices within a specified range |
| resale price maintenance | price fixing imposed by a manufacturer on wholesale or retail resellers of its products to deter price-based competition |
| unit pricing | pricing of goods on the basis of cost pr unit of measure |
| return on investment | amount earned as a result of an investment |
| price skimming | practice of charging a high price on a new product or service in order to recover costs and maximize profits as quickly as possible |
| penetration pricing | method used to build sales by charging a low initial price to keep unit costs to customers as low as possible |
| psychological pricing | pricing technique most often used by retail businesses that is based on the belief that custoerms'perceptions of a product are strongly influenced by price |
| prestige pricing | pricing technique in which higher-than-average prices are used to suggest status and prestige to the customer |
| odd/even pricing | pricing technique in which odd-numbered prices are used to suggest bargains |
| price lining | items in a certain category are priced the same |
| promotional pricing | lower prices are offered for a limited period of time to stimulate sales |
| multiple-unit pricing | items are priced in multiples, such as 3 items for 99 cents |
| bundle pricing | several complementary products are sold at a single price |
| discount pricing | offers customers reductions from the regular price |
| break-even point | point at which the gain from an economic activity equals the costs involved in pursuing it |
| selling price | actual or projected price per unit |
| markup | amount added to the cost of an item to cover expenses and ensure a profit |
| markdown | amount of money taken off an original price |
