| A | B |
|---|
| Staffing | the people you have for particular jobs...makes a big difference in customer satisfaction |
| segment | the group of customers that have something in common |
| More | When busy, stores should staff ___________ employees |
| billboards | a limitation of this promotion is that only people who pass by them see them |
| shoplifting | this occurs because of poor STAFFING |
| lite rock | this station plays classic rock music |
| weekly wages | the formula for this is the total hours worked multiplied times the rate per hour |
| income statement | you can find promotion expense on this financial statement |
| understaffing | the main disadvantage of this is decreased customer satisfaction with service |
| promotion | main purpose of this is to make customers aware of your store |
| stocker | you need to add this type of employee if you have lots of inventory in the backroom, but not on the shelves |
| several | you can use __________ types of promotion at once |
| religion | employees are protected against discrimination of their _________ in Equal opportunity employment |
| publicity | you can achieve a positive type of this promotion when you donate to charity |
| Wage | If you have too many employees working, you will have too high of these costs |
| coupon | this is a type of direct mail advertising |
| potential | decreased customer satisfaction affects not only current customers, but these too |
| institutional | this type of promotion may include the service and hours open |
| sales | decreased customer satisfaction leads to a decrease in this |
| radio | These type of promotions are placed by rotation |
| expense | wages are classified as this |
| commuting(drive time) | best time to advertise on the radio is during these hours |
| employees | when considering the number of these that you need you must consider store hours, size, and customer traffic |
| advance | when starting a business, your promotion must ocur in __________ of your sales |
| employee traits | a good employee is tidy, honest, punctual, postive, etc. |
| net sales | calculate these by taking discounts and returns away from sales |
| decrease | what you should do with staffing if you have employees with time to do homework |
| promotion | things you do to increase awareness of your business |
| understaffing | common problems because of this would be customers waiting for a long time or not being able to find an employee to help them |
| FTC | this agency will issue a cease and desist order if a company is found to be using false advertising |
| CPM | Cost per thousand of making an impression |
