| A | B |
|---|
| Media Literacy Question #1 | Who created this message? |
| Media Literacy Question #2 | What is the purpose of this message?(Inform, Persuade, Entertain? How do you know? |
| Media Literacy Question #3a | What creative techniques are used to make this a quality production? |
| Media Literacy Question #3b | What is the "company" saying about their "product" by using this/these techniques? |
| Media Literacy Question #4 | What is the message being conveyed?(surface level and deeper meaning) |
| Media Literacy Question #5 | What stereotypes/generalizations are included in this production? |
| Media Literacy Question #6 | How might people with different values/points of view/biases understand and this message differently than me? |
| Warm Colors | Yellows, Reds, Oranges, gives a sense of comfort or happiness |
| Cold Colors | Blues, Greens, Grays, gives a sense of coldness, loneliness, technology |
| Black and White Colors | Serious, memorable, bittersweet, nostalgic(positive memories) |
| Dim Lighting | Serious, sad, danger, mysterious |
| Bright Lighting | joyful, humorous, safety |
| Backlight Lighting | Lighting from behind, creates a silhouette, memorable, mysterious, nostalgic |
| High Camera Angle | Camera is higher than the subject, looking down, subject appears weak, small, vulnerable |
| Low Camera Angle | Camera is lower than the subject, looking up, subject appears powerful, grand, threatening |
| Bird's Eye Camera Angle | Extremely high, from the sky, extremely small, alone, vulnerable |
| Close Up Camera Angle | Camera is close to the subject, can see facial expressions, emotions, intimate |
| Neutral Camera Angle | Angle is not high, low, far or close. Conveys equality or creator didn't choose to use the camera angle to suggest a message |
| Midshot Camera Angle | Camera is focused "normally" on subject. Subject's waist, head and shoulders are visible, looks normal |
| Long Shot Camera Angle | Focused on entire subject and background. Entire body is visible, looks normal |
| Central Object | The person or thing that first draws your attention when you look at it. It gives clues to the artist's message |
| Bandwagon | Suggest you should do something because everyone else does |
| Testimonial | An opinion expressed by someone about the subject. It can be a famous person |
| Loaded Words | Using a more harsh version of a word to make it sound worse or better. Strong emotional impact |
| False Cause | Saying something caused something else, when it really didn't |
| Either-or | Making you think there are only 2 options when there are many |
| Card Stacking | Making a long list of all the good things about something without mentioning the bad |
| Flattery | Complimenting the audience or making them fell special in some way, so they are more likely to buy it or believe the idea |
| Tradition | Based on what has been done or believed in the past |
| Name Calling | Making fun or attacking the other side |
| Noble Cause | Associating the product with a noble cause, like poverty or healing the environment, improving health, etc. |
| Soft Dynamics | Generally negative emotions: sadness, gloomy, but also tenderness and peacefulness |
| Soft Dynamics, but not varying much | Tenderness |
| Moderate Dynamics, but not varying much | Happiness, pleasantness |
| Loud Dynamics | Generally positive emotions, joy excitement, happiness, triumph |
| Very Loud Dynamics, to distortion levels | Anger |
| Wide changes in dynamics, soft to loud, especially if quick | Fear |
| Low Pitch | Generally negative emotions: fear, seriousness but also majesty, dignity, tenderness |
| Low Pitch, or monotonic | Anger, boredom, sometimes fear |
| Falling melody, especially octave leap downwards | Sadness, gloomy |
| High pitch | Generally positive emotions: happiness, grace, surprise, triumph, peacefulness, dreaminess |
| High, rising melody, especially octave leap upwards | Happiness, excitement |
| Wandering, unfocused pitch | Sadness |
| Slow tempo | Generally negative emotions: sadness, gloomy but also tenderness and peacefulness |
| Slow tempo, but not varying much | Tenderness |
| Moderate tempo, but not varying much | Happiness, pleasantness |
| Fast, upbeat tempo | Generally positive emotions: joy, excitement, happiness, and triumph |
| Very fast tempo | Anger, frenzy |
| Persuasion | the state or fact of being convinced |
| Culture | the behaviors and beliefs characteristics or a particular social, ethnic, or age group |
| Manipulation | being decieved or forced to feel or act in a certain way |
| Pros | small tweaks to map the effect more pleasant |
| Cons | affecting body image and self esteem, slander, deception with current events |
| Examples of how Disney represents gender | Girls always have a "perfect" body- tiny, pretty. Girls have to be rescued. Girls have to use their body to get what they want |
| Examples of how Disney represents race | Indians are savage. Latinos are not very smart and they are low class. People of color are drawn as animals |
| How does Disney commercialize children's culture? | Disney tells children how to play |
| Stereotypes | an assumption that all people of a certain group are the same |
| Female Stereotypes | helpless, should be homeworkers, beautiful, thin but curvy, not as smart as men |
| Male Stereotypes | rugged, tough, tall, handsome, muscular, smart, strong |
| Racism | a system that benefits and gives power to a dominant group by extracting resources from a subordinate group or placing a value on race |
| White privilege | unearned privileges that our society gives to white people- purposefully or not |
| Systematic Racism | A society that is set up to be racist to a subordinate group. This racism is usually invisible to the dominant group |
| Cyberbully | Someone who uses media to bully someone else |
| Ways to cyberbully | Messages, posts, comments, pictures, logging in as someone else, making a fake account |
| How are men and power portrayed in video games? | Very muscular, strong, fir, aggressive; links being male with being violent and using physical force |
| Why are the vast majority of game players boys and men? | Many of the main characters are male and the women are there to attract them and to be saved |
| How are women represented in video games? | They need to be rescued by male characters and they have exaggerated body proportions |
| How is race represented in video games? | Most of the characters are white when the characters are blacks, then they live in a slum environment |
| How are video games are desensitizing children to violence? | They are pretty much telling them that violence is the way to get what you want |
| Messages found in video games | 1. To try again if you lose to kill more people 2. If you kill a lot of people, then you are really good |
| How are interactive video games are different from television? | The violence is a lot worse in video games and they kill in ways that are a lot more creative than movies of tv shows |
| Copyright | A legal document granting the sole ownership and rights of distribution for a creative work to one person or organization |
| Piracy | The illegal copying and selling of creative work that is protected by copyright laws |
| Fair Use | The legal agreement that allows small parts of creative works to be copied and distributed for educational purposes |
| Plagerism | The unfair and academically punishable act of copying or using another person's ideas as if they were one's own |
