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12.2, 13.1, 13.2 - Getting Ready to Sell & Sales Process & Determining Needs (Selling)

AB
Pre-approachpreparation for the face-to-face encounter with potential customers
prospecta lead - a potential customer
referralsnames of other people who might buy a product
endless chain methodwhen salespeople ask previous customers for names of potential customers
cold canvassingpotential customers are selected at random - door-to-door, selecting names from ph bk
Sales quotasdollar or unit sales goals set for the sales staff to achieve in certain time
service approachthe salesperson asks the customer if they need assistance
greeting approachsalesperson simply welcomes customer to the store
merchandise approachsalesperson makes a comment or asks questions about a products customer is interested in.
Nonverbal communicationexpressing without words
open-ended questionsrequire more than a yes or no answer


Lincoln County School of Technology
Lincolnton, NC

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