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Chapter 7: The Media Critical Concepts

adversarial pressThe tendency of the national media to be suspicious of officials and eager to reveal unflattering stories about them.
background storyA public official’s statement to a reporter that is given on condition that the official not be named.
blogA series, or log, of discussion items on a page of the World Wide Web.
equal time ruleAn FCC regulation that if a broadcaster sells time to one candidate, it must sell equal time to other candidates.
feature storiesMedia stories about events that, though public, are not regularly covered by reporters.
insider storiesMedia stories about events that are not usually made public.
loaded languageWords that imply a value judgment, used to persuade a reader without having made a serious argument.
routine storiesMedia stories about events that are regularly covered by reporters.
selective attentionPaying attention only to those news stories with which one already agrees.
sound biteA radio or video clip of someone speaking.
trial balloonInformation leaked to the media to test public reaction to a possible policy.
print medianewspapers and magazines
electronic mediaTV and Radio
gatekeeperThe press helps to shape which issues are important. Infact they can sometimes create an issue.
scorekeeperThe press informs us about people's careers and reputations. Who is moving ahead, who is falling behind.
watchdogThe media investigates people's reputations and looks to find scandals.
high-tech politicsThe use of technology to shape the political agenda and the behavior of both citizens and policymakers.
mass mediaforms of media intended to be shared with large numbers of people. These include televison, radio, newspapers, magazines and the internet.
media eventAn event staged toattract the media's attention.
press conferencea meeting in which reporters ask questions to a public figure.
investigative journalismThe use of in-depth reporting and research to unearth a news story.
narrowcastingprogramming on electronic media for a particular audience. This has happened because of the many channels for news on TV, radio, and the internet.
chainslarge companies which own multiple media outlets.
beata reporter's day in and day out assignment. For example, most major media outlets have a reporter assigned to Congress and another assigned to the White House.
talking headsa camera shot of a person speaking directly into a camera.
policy agendaThe issues which attract the serious attention of those involved in politics.
policy entrepreneursThose people who attempt to create and influence issues.

Franklin High School
Franklin, WI

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