| A | B |
|---|
| Sales promotions | incentives that encourage customers to buy |
| Trade promotions | sales promotions designed to get support for a product from manu., wholesalers & retailers |
| Consumer promotions | sales strategies that encourage customers and prospects to buy |
| Coupons | certificates that entitle customers to cash discounts |
| Premiums | low-cost items given to consumers at a discount or for free |
| Incentives | higher priced products earned or given away through rebates, contests, sweepstakes |
| Promotional tie-ins | cross-promotion & cross-selling campaigns |
| Cross-promotion (cross-selling) | involve sales promotional arrangements btwn one or more retailers or manufacturers--popular on Internet |
