| A | B |
|---|
| more | more people that are surveyed, the __________ expensive the survey will be |
| information | then intent of surveys is to gather THIS that is needed |
| Market research | The process of the exploration of the needs and wants of customers |
| accurate | the more people surveyed the more THIS the reserach will be |
| staffing | if almost all of your customers think that your service is poor then you probably need to consider making changes to this |
| surveys | you can use these to determine the effectiveness of ad campaigns, Customer satisfaction, Customer preferences |
| varies | the number of people that you should survey |
| prefer | By asking what products do you buy the most and occupation you will help determine what your customers ______________ |
| Invalid | Asking too few people when conducting a survey will most likely yield THESE type of results |
| promotion | if the majority of the people are unaware fo your business, you may want to consider increasing THIS |
| employees | if your competitor has a better reputation for service, it is probably due to better of these |
| location | if everything else is equal, chose a _________ that has the most amount of commuting traffic |
| research | If you are trying to decide which merchandise to offer, more about your target market, if customers are satisfied with your service then conduct this |
| quantitative | an example of this type of data might be the number of people who are 55 and older |
| completed | once research has been __________ it is important that the business Follow up on the results and implement any necessary changes |
| percentage | this can be determined by taking the number of responses to a specific question / total number of responses |
