| A | B |
| Continuity | The story has been news for a while |
| Balance | Both sides of the story are shown |
| Negativity | Bad news |
| Conflict | Two groups arguing or fighting |
| Predictability | News that we knew was going to happen |
| Surprise | News we did not expect |
| Frequency | A regular occurence |
| Familiarity | Something which often makes the news in the UK because of our culture and traditions |
| Amplitude | Big News |
| Immediacy | Breaking News |
| Elite people and nations | Famous or important people and places are involved |
| Personalisation | One person's story that illustrates a bigger news story |