| A | B |
|---|
| Discretionary | eating at a restaurant would be an example of this type of spending |
| popular | if you do a survey and find out that a particular activity is THIS, then you should incorporate it into your window display |
| seasonal | Easter Candy, Christmas decorations etc are examples of this type of product |
| bottom | the least desirable shelf space |
| Merchandising | If a business has good ___________ techniques, it can help increase sales |
| planned sales | the formula for this is last year's sales X % of increase/decrease |
| sunscreen and wiper fuild | 2 season items |
| entrance | the place to put the most appealing merchandise to get customers to come in |
| Disposable | to figure your annual of this type of income, take percentage of taxes away from gross pay and then multiply by 12 |
| Dormitories | Bolt Cola, Campus Living magazine, paper, pencils, and chips are good items to stock if your store is near one of these |
| POP display | an example would be a candy display at the register to check out |
| wasted | if you advertise to someone who will never come into your store then your money will be this |
| Direct Mail | the type of advertising that a business uses a list to send out to customers |
| Market | a group of similar people with the same wants/needs who may buy a product |
| Needs | Items like milk, bread, detergent are considered these |
| merchandising | this involves display and placement of products |
| basic | this type of stock list is inventory that should always be kept in stock |
| market reseach | to determine a market segment, you must do this |
| More | If a product is selling very quickly at a high profit margin then give that product ________ shelf space |
| Promotional expense | this spending should only be a small percentage of sales |
| front | where stores place impulse purchases in the store |
| target market | advertise to these people not others if you want to be successful |
| demographics | if you are target marketing based on this it would be things like age, gender, income, etc |
| STOP selling | if an item doesn't sell, you should do this with it |
| city | a mailing done for the entire one of these would be higher than a targeted one |
| related items | You should group these kind of items together, like nachos and salsa |
| summer | give less shelf space in the winter to these type of items like sunscreen |
| discounts | while these increase the sales of items that people need, if they don't need it then these won't affect sales |
| targeted marketing | identifying, reaching, and serving a particular subgroup of the entire market |
| privacy | this is a legal and ethical issue surrounding targeted marketing |
| College Students | The target market for dormitories |
