| A | B |
|---|
| Store entrance | area of the store projects an image for the store, is ideal for displaying key messages, and has the largest potential to generate sales |
| average quarterly sale | THIS figured per linear square foot is monthy sales totaled dived by linear feet |
| margin | the formula for this is retail price minus discounts minus your costs |
| bait and swith | Intentionally Failing to stock enough of a product on sale |
| store layout | a good one of THESE will have Cash registers are arranged in a prominent and central location |
| milk | good product to price at or below cost would be the best to lure customers into the store |
| purchasing | sometimes it makes more sense to do this than leasing equipment if cheaper in teh long run |
| other products | products are sometimes priced at cost to draw customers into a store to buy these |
| Bad | If customers only find one thing of many that they want at a store it is THIS for the store |
| merchandise | The arrangement of which of THIS is a primary consideration when determining store layout |
| gross margin | If a product has a higher THIS per square foot than any other item DOESN"T necessarily mean you should add more of that item if there isn't demand for it |
| Profit | Dollar amount of sales times margin % minus lease will tell you this for an item |
| loss leaders | when using these, choose a product that people buy often and set a limit on the quantity that they can buy |
| An Ad | this is made effective to customers through the combined use of artwork ad offers |
| store entrance | THIS area where people first come in should be eye-catching and well-planned |
| store promotions | these specials usually last for a limited time |
| standard store layouts | these include loop, grid, free flow |
| storefront | The exterior of a store generally facing the street including signage and windows |
| uncluttered | advertisments should be clean looking or this |
| print | an example of this type of media would be a half-page magazine ad |
| store profitability | if you are looking for a good measure of this for a particular SECTION of the store look at gross margin per square foot |
| decrease | what will happen to customer traffic if a store has unattractive prices |
| Storefront | This part of the store should be neat attractive and inviting since it the first thing customers see |
| FTC | this regulatory agency was established to protect consumers from false advertising |
| Tax deductions | Depreciationa AND lease payments on fixtures are legitimate ones of these |
| loop | this store layout is designed to lead customers from the front of the store, through the store, and back to the front |
| merchandise promotion | The goal of this is to increase the sales of a specific product |
