| A | B |
|---|
| Altruism | A motive to increase another’s welfare w/o conscious regard for one’s self-interests |
| Social-Exchange Theory | The theory that human interactions are transactions that aim to maximize one’s rewards and minimize one’s costs |
| Egoism | A motive (supposedly underlying all behavior) to increase one’s own welfare. The opposite of altruism, which aims to increase another’s welfare |
| Reciprocity Norm | An expectation that people will help, not hurt, those who have helped them |
| Social Capital | The mutual support and cooperation enabled by a social network |
| Social-Responsibility Norm | An expectation that people help those needing help |
| Kin Selection | The idea that evolution has selected altruism toward one’s close relatives to enhance the survival of mutually shared genes |
| Empathy | The vicarious experience of another’s feelings; putting oneself in another’s shoes |
| Bystander Effect | The finding that a person is less likely to provide help when there are other bystanders |
| Door-In-The-Face Technique | A strategy for gaining a concession. After someone first turns down a large request, the same requester counteroffers w/ a more reasonable request |
| Moral Exclusion | The perception of certain individuals or groups as outside the boundary w/in which one applies moral values and rules of fairness |
| Moral Inclusion | Regarding others as w/in one's cirlal of moral concern |
| Overjustification Effect | The result of bribing people to do what they already like doing; they may then see their actions as externally controlled rather than intrinsically appealing |
