| A | B |
|---|
| Sales leveling off | Modify product |
| Why quality level important | Reflects image of business |
| Product/Service Mgmt | Eliminate slow sellers |
| Extend product's life cycle | Find new uses |
| Why know product life cycle stage | Adapt mktg. strategies |
| Why product's sales start declining | Competitors have entered the mkt. |
| Technology method allows business to produce products for few customers | mass customization |
| Use computer technology to obtain info | track visitors to websites |
| Employees of co. obtain info at same time | intranet |
| Ethical issue | environmentally friendly packaging |
| Unethical situation | Co. embellishes info. on label |
| Strollers cause injuries | Product liability |
| Cat food labeled for humans | Product recall |
| Broad product mix | Promotes one-stop shopping |
| Why make changes to products | Keep up with changing preferences |
| Great taste - great price | Price and quality |
| Durable - leightweight | Features - benefits |
| Ink changes color | Unique characteristic |
| Why use brands | Differentiate products |
| People become aware of the brand | Recognition |
| Mktg function that helps consumers make decisions | Promotion |
| Mktg. function that comes up with improved product | Product/service management |
| Back to School Sale | Market planning |
| Customer is always first | Mktg. concept |
| Shows company commitment | Funds for research |
| Take cloth bags for groceries | Improves quality of life |
| Customer orientation element | offer products consumers want to buy |
| Promote products to Hispanic females | Demographics |
| Consumers prefer reasonably priced recreational vehicles | Psychographic |
| Manny has idea for cleanser | Product |
| Implement marketing strategies | Achieve planned goals |
| Review customers' invoices to determine | Product preferences |
| Sales have dropped over past 3 months | Quarterly inventory status/report |
| Use info in sales report | To improve effectiveness of salespeople |
