| A | B |
|---|
| direct mail with coupons | measurable |
| promoting unique experience | event marketing |
| marketing a sports event | distributing NASCAR flyers |
| Holding marathon for charity | using sports to promote other causes |
| ineffective way to address piece of direct mail | to the company |
| To determine if complaint is justified | investigate |
| Text to be used on website | short, manageable sections |
| writing press releases and organizing new conference | media relations |
| most sport/event products are classified as | combo of goods & services |
| Mistakes made in telephone orders | will lose customers |
| responsible for matching corporate events with sponsors | sponsorship management |
| team wins some, loses some | inconsistent play |
| taking phone order | always read order back |
| website content should be interesting & concise | space is limited |
| direct mail letters require more text than | print ad |
| customer always disagrees | argumentative |
| disadvantage of direct mail letters | may be discarded as junk mail |
| How to prevent customer complaints | accurately determine customer's needs |
| Ad agency develops content for customer's website | Makes sure it is easy to locate relevant information |
| Wrigley Field is a great place to watch an MLB game | image |
| Marks enjoys taking family to MLB games | time with significant others |
| Where to locate expansion team | Use Govt. census info. |
| Advantage of direct mail ads | Aim message at specific customers (target market) |
| Phone order contains detailed info. | Write it down |
| For a pro athlete | the game is their occupation |
| An event is an ex. of | perishable item |
| Amateur athlete plays | For the love of the game |
| 1st thing to do when taking phone order | Get customer's name |
| Coupon in newspaper | mass-marketing |
| Sell your used car | Local newspaper |
| e-marketing | e-bay |
| direct mail piece designed to | attract attention and call for action |
| Features of products need to be | Translated in benefits for consumer |
