| A | B |
|---|
| includes the cover letter and table of contents | introduction |
| includes a mission statement and other goals | description of business |
| includes research conducted and the customer profile | marketing plan |
| includes an organization chart and job descriptions | management plan |
| includes documents not in the body of the business plan | appendix |
| includes estimates of income and expenses for the business | financial plan |
| A business owned by one person is called a | sole propietorship |
| A business owned by stockholders and managed by a board of directors is called a | corporation |
| A program to help new employees quickly "feel at home" is called | orientation |
| A market research survey helps the future owner develope a/an | customer profile |
| Job titles and the chain of command for a business are included in the | organization chart |
| Pro forma financial statements show | estimated expenses |
| Businesses check to see that work has been completed and evaluate the quality of the work by using | audits |
| Start-up costs for a business include expenses that occur | only one time |
| How the new owner plans to start the business is explained in the | description of the business |
| A bibliography of reference sources and the future owner's resume may be included in the | appendix |
| A financial statement that reports the assets, liabilities, and owner's equity is called the | balance sheet |
| Which of the following statements is correct? | New businesses may lose money for several months or years |
| The purpose of writing a business plan is to | think about all the details of starting a business |
| The people interested in your product or service and who have the money to purchase it are called your | target market |
| The key points contained in a business plan are included in the | executive summary |
| The marketing plan should answer which of the following questions? | Who are my customers? |
| Toys "R" Us says: "Our goal is to be the Worldwide Authority on Kids, Family, and Fun." This is an example of a/an | mission statement |
| What is the advantage of owning your own business? | all of the above |
| A good way to show the resulys of a market research survey is with a/an | graph |
| Interviews, surveys, observations, books, and the Internet are typical methods of | conducting market research |
| All of the following business organizations have legal documents except the | sole propietorship |
