| A | B |
|---|
| 3 types of display ads. | ads in newspapers, magazines, and telephone directories |
| 1 types of electronic ad. | radio |
| Which of the following would be considered 2 words in calculating a want ad rate? | on/off |
| The cost of a want ad is determined by the | both a and b |
| Advertising agencies charge their customers for the cost of each ad plus a | commission |
| Web addresses have an introductory page called the | home page |
| Advertising appearing in the Yellow Pages of a telephone book is called | directory advertising |
| 1 type of electronic ad. | TV spots |
