| A | B |
|---|
| related items | In order to generate more sales, THESE items should be placed next to each other |
| Restocked | To keep your current customers satisfied and attract new ones, shelves should be constantly |
| Fixed Lease | the formula to determine this is monthly rent X number of months X the percentage of increase |
| Executive summary | This is a short summary of the entire business plan |
| shop around | you want customers to do this NOT purchase one itme and go |
| many | A store has a good chance of surviving if there are _______customers in town |
| wage cost | The disadvantage of having too many employees working is this is too high |
| risks | the best apporoach for most businesses is to minimize and manage THESE |
| Direct mail | Particular segment lists of customers that may be purchased is best used THIS type of marketing |
| offers | an ad is made effective to customers throught the combined use of artwork and |
| occupation | When trying to determine which products customers want ask what product they buy most and what THIS is |
| natural risk | What type of risk is flooding? |
| Tax Deductions | Depreciation of fixtures and lease payments on fixtures are legitimate ones of these |
| accounts payable | Shown as a liability on the balance sheet |
| competitor | Who you would not give a business plan to |
| Seasonal | Christmas ornaments are considered what type of merchandise |
| go down | when the demand of your competitors goes up due to price change your prices should |
| profitable | even in a great economy, when sales go down you should analyze the business and implement a strategy to becaome more THIS |
| market share | Your total store accounts are a part of the total sales in the trading area and are known as your |
| storefront | The exterior of the store facing the street with signage |
| radio | What type of advertisements are priced by rotation |
| less | If a product is perishable like milk, your inventory will be more or less? |
| Inventory | The formula for determining how much you have of this is the number of units in stock divided by the average number of units sold per week |
| start up costs | A location, inventory, signage, displays and rack are all a part of these |
| net worth | assets - liabilities |
| current assets | Assets that are used up in less than a year |
| people | the more of these surveyed the more it will cost you |
| increase promotion | If a survey shows most people are not aware of your store you should do what? |
| Less | If you have expired or damaged goods you should purchase |
| cash | A business must cease operation when it has no more of this |
| extremely important | How important is location to a business |
| gross margin | just because a space is generating a higher this than any other space doesn't necessarily mean you need to add another one |
| shoplifting | this increases because of poor security measures |
| students | Who you would advertise to if your business is located around dormitories |
| shoplifting | Altering merchandising helps prevent |
| physical inventory | Shrinkage can be determined by taking a periodic one of these |
| compete | price and non-price factors can both be used to do this with other businesses |
| fit together | In analyzing the business plan, the different sections should |
| Plan sales | the formula for this is last years sales x the increase or decrease expected |
| percentage of sales | to find this divide the item in question by sales |
| horribly | If your COGS is close to your stolen goods amount your business is doing |
| aware | The main purpose of promotion is to make customers this |
| competitor | in analyzing this you can observe their location, products, and inventory |
| Increased market share | What indicates a business is doing well |
| impression | CPM is a measure of the cost to make one of these |
| Equal opportunity employment | Worker protection that covers religion |
| Margin | the difference between your cost and retail price |
| discretionary | Eating our at your favorite restaurant is called _____________spending |
| trade area | geographic surroundings from where a business gets most of its customers |
| 2/10/N/30 | 2% discount if paid in 10 days or net in 30 can be shown how? |
