| A | B |
|---|
| print ad | An ad in a newspaper, magazine, telephone directory, or other publication |
| direct mail advertising | Printed advertising sent by mail to consumers’ homes |
| commercial | A brief, one minute or less, TV or radio ad used to promote a product |
| infomercial | A TV or radio ad that promotes a product and lasts 30 minutes or longer |
| pop-up ad | An ad that suddenly appears on a web page or in an email message |
| billboard | An ad posted on a sign along the highway |
| Federal Trade Commission (FTC) | An agency that regulates advertising to ensure that ads are fair and accurate |
| f | w |
