| A | B |
|---|
| goodwill | genuine interest or concern |
| ethos | Greek word for character |
| opposed audience | audience that is hostile to the speaker or the speaker's topic |
| logos | Greek word for logic and reason |
| captive audience | audience that has been forced to be in attendence |
| sincerity | quality of being honest or genuine |
| pathos | Greek word for feelings and emotions |
| uncommitted audience | audience that is neutral about the speaker's topic |
| competancy | ability to get something done |
| reputation | the way that a person is known to others |
| credentials | qualifications |
| persuasive speaking | speaking that influences others to believe or think something or take action |
| supportive audience | audience that likes the speaker |
| integrity | strong sense of right and wrong |
| composure | a calm, controlled manner |
| compromise | negotiation strategy in which each individual gives up something to meet in the middle |
| indifferent audience | audience that is apathetic or disinterested in the speaker and the topic |
| disclaimer | speaker's attempt to expain what is not to be inferred by the speech |
| unbiased | objective |
| proof | specific evidence that establishes the truth |
