| A | B |
|---|
| Brand extension | The brand strategy of using successful brands to introduce new products |
| Brand insistence | The stage of brand loyalty in which consumers insist upon buying a specific brand |
| Brand licensing | The legal authorization by a brand owner to allow another company to use the brand in exchange for a fee |
| Brand Loyalty | Customers’ allegiance to a particular brand |
| Brand mark | A distinctive symbol, design, sound, or group of letters which is seen or heard by cannot be spoken |
| Brand name | The part of a brand which can be spoken, such as a word, a phrase, a letter, a number, or any combination of these |
| Brand positioning | A branding strategy in which marketers create a certain image or impression of a brand as compared to those of competitor's brands. |
| brand preference | The stage of brand loyalty in which consuemrs prefer to purchase a certain brand but will accept substitutes if the brandis not available. |
| Brand recognition | The stage of brand loyalty in which consumers are made aware of a brands existence |
| Brand Strategies | The actions a business takes with a brand in order to accomplish its goals |
| Branding | The ongoing decision-making process about the use of brands |
| Co-Branding | A brand strategy that involves busiensses joing forces for mutal benefit and to increase brand recognition, customer loyalty, and sales for both brands |
| Differentiation | The act of distinguishing between or seperating two or more things |
| Family brand | A category of brands in which one brand is used for a group of related products in a product line |
| Generic item | An unbranded product that is plainly packaged, has lower or standard quality, is sold at a lower price than a branded product, and receives little or no promotion |
| Individual brand | A category of brands in which different bradns are used for products owned by one company |
| Intermediaries | Channel members operating between the producer and the consumer or individual user to help in the movement of goods and services |
| Manufacturer's brand | Brand for which the manufacturer assumes all the responsibility of branding |
| Market share | An organization’s portion of the total industry sales in a spediic market |
| Private brand | Brands owned by intermediaries |
| Product brand | A name, term, symbol, or design (or combination of them) that identifies a prodcut and distinguishes it from competitor's products |
| Product line | A group of related product items |
| Taboo | Something that is forbidden or avoided due to cultural beliefts |
| Trade Character | A brand mark that has been personified and made to seem lifelike |
| Trade name | The name that is used to identify a company or an organization |
| Trademark | A brand that is owned by a business; designated by the symbol TM |
| URL | Uniform Resource Locator; website address |
