| A | B |
|---|
| ecotourism | Responsible travel which conserves the environment and sustains the well-being of local people. |
| demographic information | Statistical information (such as age and income) about a population, used especially to identify markets. |
| multiplier effect | The hidden or indirect benefits of travel and tourism to a community. |
| price and sights group | The group of travelers interested in doing the most things for the least amount of money. |
| psychographic research | Research that attempts to classify people's behavior in terms of their lifestyle and values. |
| quality group | The group of travelers for whom the quality of their vacation is of major importance. |
| sun and surf group | The group of travelers who seek a beautiful beach, guaranteed sunshine, and good weather. |
| travel and tourism industry | A collection of organizations and establishments that derives all or a significant portion of its income from providing goods and services to travelers. |
