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Cover Branding Exercise

Determining Specific Brand elements to be placed on the covers

AB
Cover Category and PriceiUniverse and Partnerships
Cover elements 0.25 in from the innermost guidesAH, Trafford, Palibrio, iUniverse
0.125 in from the innermost guidesPartnerships
Cover category of hardcover on the front flapPartnerships
Front flap only contains priceiUniverse
Cover category separated in /iUniverse
Cover category separated in -Partnerships
Myriad Pro Size 9pt for standard cover elementsiUniverse
Myriad Pro Size 8pt for standard cover elementsPartnerships
Golden Seal of Excellence (GSO)Trafford
With Recognition ProgramTrafford,iUniverse
Logo with only 2 variations of colorTrafford
Brand without colorbooksiUniverse
Has a copy of the price on the front flap and back coveriUniverse
Covers go through Executive ReviewBalboa and Partnerships
Brand without hardcovers and PicturebooksBalboaAU



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