| A | B |
|---|
| demographic | A particular sector of a population |
| brand | a particular make of product |
| Markets | Buyers of goods and services. |
| public relations | creation and maintenance of a good public image |
| S.W.O.T. | Strength, Weaknesses, Opportunities, Threats |
| Marketing Mix | The unique combination of strategies within and among product, place, price and promotion which are used to attract customers to a business. |
| market research | study of consumers' needs & preferences, often for a particular product |
| marketing | The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. |
| Advertising Campaign | A series of advertisements planned around a central theme. |
| Marketing Concept | A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying consumer wants and needs while achieving company goals. |
| Behavioral Segmentation | The division of a market on the basis of consumers’ responses to a product. |
| Market | A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire; any circumstance under which buyers and sellers exchange goods or services for a price; a particular group of consumers who want or need a given good, service or idea. |
| Market Demand | The desire of buyers for goods and services. |
| Product Positioning | The consumer’s image or impression of a product as compared to that of competitive products. |
| Product Mix | The particular assortment of products that a business offer in order to meet the needs of its market(s) and its company goals. |
