| A | B |
|---|
| marketing concept | Believe that consumer wants & needs are the force behind product development or marketing effort |
| market segmentation | Consumers with similar buying habits are divided into groups |
| target marketing | marketing a product to a selected group of consumers |
| customer profile | complete description of the ideal customer |
| marketing research | the process of gathering, recording, analyzing of data dealing with the marketing of goods or services |
| primary data | data found in published information |
| marketing mix | when using these 4 variables, success in marketing occurs |
| advertising | public notices which are nonpersonal and a fee is paid |
| Sales Promotion | an effort to have positive impact on a purchasing decision that does not include advertising and personal selling |
| Communication channel | this includes the 5 parts of sending a message |
| personal selling | the communication which takes place between the buyer and the seller |
| Collecting data | A step in market research |
| noise factors | Known as distoritions in the communication channel |
| repetition | A strategy used to get a message through the communication channel |
| Shadow Box | A strategy used for visual merchandising |
| customer interview | A form of primary data |
