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Unit 1: About Decisions

AB
choicethe condition that arises from unlimited wants and limited resources
decisiona conclusion reached after considering alternatives and their results.
resourcesthings that we have that are in limited supply and which may include personal resources (financial, skill time) or productive resources (human, natural, capital, entrepreneurial)
scarcitycondition of not being able to have all the goods and services one wants.
wantsdesires that can be satisfied by consuming or using a good or service.
opportunity costthe 2nd-best alternative that must be given up when making a choice.
trade-offthe giving up of one benefit or advantage in order to gain another regarded as more favorable.
PACED decision makinga process designed to help people solve problems in a rational, systematic way.
benefitsmonetary or non-monetary gain received because of an action taken or a decision made; what satisfies your wants.
costswhat must be given up to obtain something; the effort, loss or sacrifice necessary to achieve or obtain something.
cost-benefit analysisa process of examining the benefits and costs of each available alternative in arriving at a decision.
diminishing marginal utilityrelationship in which the additional satisfaction associated with consuming additional units of the same product in a given amount of time eventually declines.
marginal analysisa decision-making tool for comparing the additional or marginal benefits of a course of action to the additional or marginal costs.
marginal benefitthe additional gain from consuming or producing one more unit of a good or service; can be measured in dollars or satisfaction; the benefit gained by consuming one more of something.
marginal costthe increase in a producer's total cost when it increases its output by one unit; the cost incurred by consuming one more of something; the change in total cost resulting from an action.
unintended consequencesthe unexpected and unplanned results of a decision or action.
factors of productionproductive resources used to produce goods and services (natural, capital, human, entrepreneurial)
natural resources"gifts of nature" and exist without human intervention
human resourceseffort of people in producing goods and services
capital resourcesphysical (manmade goods) and human (skills and knowledge of a person)
entrepreneursrisk-takers; bring resources together to develop new products/start new businesses; expect to earn a profit.



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