| A | B |
|---|
| products | Product/service management involves developing, maintaining, and improving THESE |
| distribution of entertainment | includes determining a good location to host an event |
| selling | Any direct and personal communication with customers to assess and satisfy their needs is considered |
| Marketing | This involves creating and maintaining satisfying exchange relationships and satisfaction for business and consumers |
| marketing-information management | gathering and using information about customers to improve business decision making |
| satisfy customer needs | in order to do THIS, companies must identify customerst, develop superior products, & operate business profitably |
| promotion | commericials, newspaper ads, magazine ads and in-stadium advertising are all forms of THIS |
| product management | having customers test products to be sure customers will like them is a part of THIS function |
| Marketing Mix | product, place, price, promotion |
| promotion | means of making customers aware of products and encouraging them to buy |
| product | WHAT a business offers to satisfy customer needs |
| Internet | THIS initiated the merger of technology and entertainment |
| sports | ususally refers to games of athletic skill |
| discretionary income | income individuals have available to spend after paying for necessities |
| NASCAR | celebrities have become increasing involved in this automobile sport |
| sports marketing | the success of THIS depends on gross imresions, new opportunities, and timing |
| product service managment | developing, improving, maintaining products |
| financing | Although NOT one of the core marketing standards it is important for budgeting and offering various customer payment methods |
| winning | popularity of teams and sports figures is based on THIS |
| Superbowl | a host city for THIS must be near a major airport, have adequate hotel rooms and have a mild climate |
| Gross Impression | THESE athlete/team/entertainer appearances during an advertisment, game, or show do not happen accidentally but are carefully planned |
| distribution | involves the locations and methods used to make products AVAILABLE to customers |
| demographics | THIS includes age, marital status, gender, and income levels |
| Spectators | THESE people who watch sports are potential consumers for a wide variety of products like apparel, food, cars, and athletic equipment |
| entertainment | whatever people are willing to spend their money and spare time viewing |
| ratings | involves the number of viewers the programming attracts |
