| A | B |
|---|
| Market Share | % of the market held by a company or product. |
| Market Growth | The increase in value of the market |
| Star Product | High Market share and high market growth need investment though |
| Cash Cow | High market share and low growth, invest profits in ? marks |
| Question Marks | High market growth, low market share |
| Dog | Low market share low, market growth, remove |
| PLC | Unlimited number of shareholders |
| Advantage of being a PLC | Raise vast sums and have limited liability |
| Disadvantage of being a PLC | Could be taken over |
| Disadvantage of operating abroad | Language issues and different laws |
| Advantage of operating abroad | Cheaper labour could be obtained |
