| A | B |
|---|
| niche | A distinct segment of a market. |
| revolutionary | Radically new or innovative. |
| status | High standing; prestige. |
| nonperishable | Articles or items, especially food, not subject to rapid spoilage. |
| purveyor | One who provides or supplies. |
| slogan | A phrase used repeatedly in advertising and promotion. |
| transformation | Change in form, appearance, nature, or character. |
| philosophy | A system of values by which one lives. |
| chain | A number of similar establishments under one ownership or management. |
| premium | A prize, bonus, or award given as an inducement to purchase products. |
| Pepsi | Soft drink company that first advertised to blacks in the 1940's and focuses today on the younger generation. |
| Procter and Gamble | The largest consumer goods company in the world. |
| Rolex | The leading luxury watch company in the world. |
| Target | The 6th largest retailer in the U.S., its main competition is Wal-Mart. |
| Tommy Hilfiger | This company changed its target market because Snoop Dog wore these clothes on Saturday Night Live. |
| Toys R Us | This company is the leading toy retailer in the U.S. |
| UPS | This shipping company started out as a messenger service where today it has the tenth largest airline. |
| Waffle House | This restaurant has always felt that they would rather be better than bigger and that friendly service 24 hours a day would help them be successful. |
| Wendy's | Their founder, Dave Thomas, donated much money to help adopted children. |
| Wrigley | Their Juicy Fruit product launched the use of UPC's which has helped checkout procedures in stores improve greatly. |
