| A | B |
| Acquisitions Editor | In book publishing, a commissioning editor is essentially a buyer. It is the job of the commissioning editor to advise the publishing house on which books to publish. Usually the actual decision of whether or not to contract a book is taken by a senior manager rather than the editor. |
| Acta Diurna (actions of the day) | written on a tablet, account of the deliberations of the Roman senate, an early "newspaper". |
| Advertorials | are ads that appear in magazines and take on the appearance of genuine editorial content, sometimes a page or less/sometimes several pages. |
| Alien and Sedition Act | Congress passed a group of four laws known collectively as the Alien and Sedition Acts, it made illegal writing, publishing, or printing "any false scandalous and malicious writing" about the president, Congress, or the federal government. |
| Alliterate Culture | Alliteration is the repetition of consonant sounds, used to underscore meaning, set mood, or enhance any of a number of other effects. |
| Audience Fragmentation | individual segments of the audience are becoming more narrowly defined, the audience itself is less of a mass audience. |
| Beadle brothers | in 1860 pioneered dime novels/novels that sold for 10 cents, by 1865 produced over 4 million novels. |
| Bill of Rights | the first 10 amendments to the U.S. Constitution |
| Censorship | a book is censored when an authority limits publication/access, targets for censorship=media with influence as cultural repositories/agents of social change, publisher obligations to the industry to themselves demand they resist censorship. |
| Chicago Defender | 1905, created by Robert Sengstacke Abbot, most influential African American Newspaper, encouraged blacks to move North. |
| Circulation | the number of issues of a magazine or newspaper that are sold. |
| Collier's | first to declare bankruptcy in 1859. |
| Communication | the process of creating shared meaning. |
| Concentration of media ownership | ownership of different and numerous media companies concentrated in fewer and fewer hands. |
| Consumer Magazines | a magazine aimed at the general public. |
| Controlled Circulation Magazines | - a magazine provided at no cost to readers who meet some specific set of advertiser-attractive criteria. |
| Convergence | the erosion of traditional distinctions among media. |
| Corantos | one-page news sheets on specific events, printed in English but published in Holland and imported into England by British booksellers; an early "newspaper". |
| Cultural Definition Of Communication | communication is a symbolic process whereby reality is produced, maintained, repaired, and transformed, from James Carey. |
| Culture Definitions | the world made meaningful , socially constructed and maintained through communication, it limits as well as liberates us, differentiates as well as unites us, defines our realities and thereby shapes the ways we think, feel, and act. |
| Decoding | interpreting sign/symbol systems. |
| Diurnals | daily accounts of local news printed in 1620's England, forerunners of our daily newspaper. |
| El-hi | - books for elementary schools and high schools. |
| Encoding | transforming ideas into an understandable sign/symbol system. |
| Feedback | the response to a given communication |
| First Amendment | Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peacefully to assemble, and to petition the Government for a redress of grievances. |
| Freedom's Journal | 1827, first African American Newspaper, created by John B. Russwurum and Reverend Samuel Cornish. |
| Globalization Of Media | ownership of media companies by multinational corporations |
| Gutenberg | developed movable metal type, Marshall McLuhan expressed his admiration for Gutenberg's innovation by calling his 1962 book The Gutenberg Galaxy, his invention was world-changing because it open literacy to all and allowed mass communication. |
| Hard News | news stories that help readers make intelligent decisions and keep up with important issues. |
| Hyper commercialism | - increasing the amount of advertising and mixing commerical and noncommercial media content. |
| Industrial Revolution | the mid 18th century, printing and its libraries of science and mathematics had become one of the engines driving the Industrial Revolution, print is responsible for building/disseminating bodies of knowledge leading to scientific and technological developments and the refinement of new machines. |
| Inferential Feedback | in the mass communication process, feedback is typically indirect rather than direct, that is, it is inferential. |
| Interpersonal Communication | communication between two or a few people. |
| Joint Operating Agreements (JOA) | permits a failing paper to merge most aspects of its business with a successful local competitor, as long as editorial and reporting operations remain separate. |
| Joseph Pullitzer | bought troubled New York Word in 1883, adopted populist approach to news, covered social issues (slums, labor concerns), founded Pulitzers prize of excellance. |
| Linotype Machine | technology that allowed the mechanical rather than manual setting of print type. |
| Mass Circulation | popular magazines began to prosper in the post-Civil War years |
| Mass Communication | the process of creating shared meaning between the mass media and their audiences. |
| Media Literacy | the ability to effectively and efficiently comprehend and utilize mass communication. |