| A | B |
|---|
| Advertising | Any paid form of nonpersonal presentation of ideas, images, goods, or services |
| Brand | All the combined impressions and experiences associated with a particular company, good, or service |
| Celebrity endorser | Well-known person who approves, promotes, or supports a good or service, usually for pay |
| Cross-promotion | A celebrity’s endorsement of more than one product, or products for another company, thereby benefitting all products |
| Endorsement | Approval by a reputable external source |
| Federal Trade Commission | A government regulatory agency that administers and enforces antitrust laws to prevent price fixing and to prohibit unfair competitive practices |
| Image | The way something is viewed |
| Infomercial | Lengthy commercial that looks like a television program |
| Services | Intangible activities that are performed by other people for money |
| Sport marketing | The process of planning and executing the conception, pricing, promotion, and distribution of sport ideas, goods, and services to create exchanges that satisfy individual and organizational objectives |
| Tangible item | Any item capable of being touched, smelled, tasted, seen, or heard |
| Testimonial | A statement by an identified user of a product proclaiming the benefits |
