| A | B |
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| Cover | Binder’s board covered with printed, silk-screened, or otherwise decorated material which protects the pages. |
| Ladder | A diagram of the spread-by-spread planning of the yearbook, showing what topic will be covered on each spread. |
| Spine | the part of the binding that connects the two lids of the covers. Also backbone. |
| Theme | The central idea or concept; the narrative or pictorial thread that unifies the various parts of the yearbook. |
| Title page | the opening page of a book bearing the book title, year of publication, school name, and school location. |
| Pica | Unit of measure in the printing industry. A pica is equal to 12 points. There are six picas in an inch. |
| Point | Unit of measure equal to 1/72 inch or 1/12 pica. |
| Illustrations | Usually images, like clip-art, graphs, or drawings. |
| Pictures | Bitmap files which are usually photographs. |
| Shapes | Any box, circle, star, bullet, etc. |
| Text | Letters and words on the page. |
| Attribution | to credit a quotation to the source. |
| Bleed | extending picture beyond the edge of the page on one or more sides leaving no external margin. |
| Body copy | The main story on the spread. |
| Caption | Explanatory copy that not only identifies the who, what, where, when, why and how of a picture, but also tells something extra to amplify the message. |
| Colophon | A statement recording the names of the staff and printer, book specifications, size of the edition, and other information about the production of the yearbook. |
| Columnar design | system of page layout in which the basic content area of the page is divided into two, three, or more columns vertically. |
| Division page | any of the theme/concept pages introducing each new section of the book, and relating each back to the main theme/concept with photos, captions, and detailed copy. |
| End sheet | Heavy sheet of paper that attaches the book to its cover. There is an end sheet in both the front and back of the book. |
| Dominant photo | Primary visual element on a spread, usually two to three times the size of the next largest photo. |
| Double Page Spread | Two facing pages in a yearbook that are designed to appear as one cohesive design. |
| External margin | the outside margin of a page as established by the layout form. At least one element should touch the external margin on each side of the spread. |
| Eyeline | formed by arranging photos, type, or other page elements to form an even band of white space across the two facing pages. It is used to visually link a spread. |
| Folio | Page number and spread identification, usually positioned in the bottom corner of the page. |
| Gutter | The fold between two pages where the pages are bound into the cover. |
| Internal margin | the space between the elements on a spread, typically one pica. |
| Lead | The opening paragraph of a story; it sets the tone for the story, giving it purpose and direction. |
| Lead-in | The first words of a caption or story. They draw attention to the copy and are often set apart typographically for emphasis. |
| Primary Headline | the largest type on your page. Works with the dominant photo to draw attention and create interest. |
| Pulled quote | Words “pulled” from text and displayed as a quotation. |
| Secondary Headline | Used to make a blend between headline and story, usually very enticing to readers. |
| Sidebar | A small feature story which complements the main story on a spread. |
| White space | Blank area of any page that is not covered by type or pictures. |
| Ascender | letter stroke that rises above the x height. Present in letters such as b, d, f, h. |
| Descender | Letter stroke that falls below the baseline. Present in letters such as g, j, y,. |
| Font Family | All of the variations in a typeface, like Arial Bold, Arial Italic, Arial Compressed, etc |
| Serif | The stroke on the endpoint of a letter. |
| Typeface | A collection of all the characters of a single type design. (Helvetica or Times Roman) |
| Candid | A photograph that is not posed. |
| DPI | A way to measure resolution, means dots per inch. |
| Four color | Process of reproducing color photos or artwork using yellow, magenta, cyan, and black inks. Also full color. |
| Ghost | Photographic image printed lightly to form a background for other elements. |
| Mug shot | Portrait, a photo of a person’s head and shoulder area only. |
| Pixel | The greatest element of an element or picture (usually a single-colored dot); “the greater the number of pixels per inch the greater the resolution.” |
| Resolution | The amount of pixels or data crammed into the body of your image. |
