| A | B |
|---|
| dominant photo | largest picture on a layout |
| four color process | printing photos in color |
| CMYK | the four process colors used in printing |
| spot color | using one color to enhance a layout (graphics) |
| mug shots | school pictures |
| panel pictures | school pictures |
| reference picture | posed group shot |
| candid picture | action shot |
| crop | isolating the focus of a picture and eliminating the unimportant background |
| bleed picture | photo that extends to the edge of a page |
| halftone/ghost | lightened photo used as a background |
| body copy | story of a layout |
| caption | 3 sentence mini-essay about a photo |
| headline | main idea of a layout |
| subhead | brief statement which explains a headline |
| factoid | small box which contains special info like quotes, profiles, or survey results |
| point | standard measurement of fonts and rule lines |
| justify | when text is aligned on both sides |
| center | when text is aligned from a central point |
| flush left | when text is aligned on the left margin |
| flush right | when text is aligned on the right margin |
| tracking | space between characters |
| leading | space between lines |
| trapped caption/copy | text caught between elements |
| overprint | text (any color but white) on a screen |
| reverse print | white text |
| serif font | text with "tails" |
| sans serif font | text without "tails" |
| novelty font | script, handwriting, theme fonts |
| screen | block of color; can be any shape |
| rule line | line used to enhance a layout or screens |
| large initials | oversized letters at the beginning of copy |
| dropped initials | large letters placed down into copy |
| raised initials | large letters placed above copy |
| reader entry points | graphics used to draw the reader's eye to the copy |
| dingbats | small clipart contained in a font |
| text wrap | when copy flows around an element |
| overline | expression placed above a caption which draws the reader's eye |
