| A | B |
|---|
| Amateurs | Participants who are not paid to play a sport |
| Collectibles | Objects collected by someone who has an interest in the sport, activity, etc. |
| Image | The way something is viewed |
| Licensed Merchandise | Goods that carry the name or logo of a sports organization that the organization has authorized a manufacturer to make and distribute for sales |
| Logo | A distinctive symbol, design, or group of letters |
| Media | The message channels used to promote a good, service, or idea |
| Memorabilia | Souvenirs, mementos, things collected to remember something |
| Organized participants | Players of sports that have rules and are controlled by groups or sanctioning bodies |
| Personal training | The sport product that involves doing something to better yourself in a sport |
| Professionals | Athletes who are paid to play a sport, which is often their occupation |
| Sanctioning bodies | Groups or organizations that regulate sports and sports participants |
| Spectators | Observers, or fans, of a sporting event |
| Sponsors | Businesses or organizations that pay to associate their names or products with a sporting event |
| Sporting event | An intangible, perishable experience; the athletes; the facility |
| Sporting goods | Tangible, manufactured products that are sold and used within the sports industry |
| Sports marketing | The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods, and services to create exchanges that satisfy individual and organizational objectives |
| Unorganized participants | Players of sports who are not controlled by organizations or groups; do not follow rules |
