| A | B |
|---|
| Marketing | the process of developing, promoting, and distributing products to satisfy customers' needs and wants |
| Products | includes goods and services |
| Goods | things you can touch or hold in your hand |
| Services | things you can't physically touch |
| Exchange | takes place every time something is sold in the marketplace |
| Utility | added value to a product in economic terms |
| Form Utility | involves changing raw materials into something more useful |
| Place Utility | involves having a produce where customers can buy it |
| Time Utility | having a product available at a certian time of year or a convenient time of day. |
| Possession Utility | exchange of a product for some monetary value |
| Information Utility | communication with the consumer |
| Benefits | privileges, or monetary payments beyond salary or wages |
| Occupational Area | a category of jobs that involves similar skills and aptitudes |
