| A | B |
| Introduction | the beginning or opening paragraph, which provides the lead, context, and thesis. |
| Lead | This is used to grab the reader's attention |
| Context | background information the reader needs to understand why the writer is addressing an issue. |
| Claim | the opinion that will be supported in teh rest of the essay. It is a part of the thesis |
| Thesis | The most important sentence in the essay because it states the essay's main idea. It identifies the topic, has a claim, and describes three ways the writer will support the claim |
| Body | Each paragraph describes one persuasive argument and includes a counter-argument paragraph |
| Argument | one major reason or idea that supports the essay's thesis |
| Evidence | provides proof or shows something to be true: facts, reasons, examples, expert opinions, statistics |
| Reader's Objections | an attack by the opposing side on one or all of the essay's main arguments |
| Counter-Argument | A paragraph that responds to the reader's objections |
| Conclusion | the ending paragraph which has memorable quotes or interesting facts and tells the audience what action to take |
| Restatement of Thesis | The thesis is stated in DIFFERENT words to remind the reader of the essay's position |
| Call-to-action | Tells the readers what they can do to help. Found in the conclusion |