| A | B |
|---|
| SWOT Analysis | An assessment that lists and analyzes the company’s strengths & weaknesses and its opportunities & threats that surround it |
| Sales Forecasts | The projection of future sales |
| Marketing Plan | A formal, written document that directs a company’s activities for a specific period of time |
| Performance Standard | An expectation for performance that reflects a plan’s objectives |
| Target Market | A group of people most likely to become customers, identified for a specific marketing program |
| Market Segmentation | The process of classifying (dividing) people who form a given market into even small groups |
| Demographics | Statistics that describe a population in terms of personal characteristics, such as age, gender, income, & martial status |
| Geographics | Segmenting a market based on where people live |
| Pyschographics | Grouping people with similar attitudes, interests and opinions such as lifestyles & shared values |
| Disposable Income | The money left after taking out taxes |
| Discretionary Income | The money left after paying for basic living necessities (food, shelter & clothing) |
| Mass Marketing | Using a single marketing strategy to reach all customers |
