| A | B |
|---|
| Discretionary Income | : the amount of money individuals have available to spend after paying for the necessities of the life and other fixed expenses, such as housing and car payments |
| Data Mining | the use of powerful computer to “dig up” data needed to make decisions |
| Demand | relationship between the quantity of a product that consumers are willing and able to purchase: and the price |
| Endorsement | a person’s public expression of approval or support for a product or service |
| Ethics | a system of deciding what is right or wrong in a reasoned and impartial manner |
| Economic Cycle | the ups and downs of the economy, also called the business cycle |
| Event Coordinator | full time staff person of the city hosting the event and/or venue who works with the event’s sponsors to plan the event |
| FTC | A US government agency whose principal mission is the promotion of consumer protection and competitive business practices |
| Frequency | The number of times a targeted customer is exposed to the media |
| incentive pay | compensation based on the quality and quantity of work completed |
