| A | B |
|---|
| Free Enterprise | An economic system that allows the unregulated supply and demand of products to drive the economy. |
| Ghostwriter | Writer who writes a celebrity’s story in book form for a fee |
| Globalization | International economic relationships |
| Grass- roots effort | an unknown person or event is propelled into the spotlight by the fan |
| Geographic Segmentation | : divides markets into physical locations, such as Eastern, Northern, Southern, and Western regions of the US or the urban and rural areas of a state |
| Gross impression | The number of times per advertisement, game or show that a product or service is associated with an athlete team, or entertainer |
| Group Packages | Special ticket prices offered to members of a group when tickets are purchased in large quantities, such as 15 or more |
| generate | to bring into existence or produce |
| goodwill | customers positive feelings about the business |
| intellectual property | the unique work of writers, artists, and musicians |
