| A | B |
|---|
| Balance | Graphics don’t overpower text and the page is not too heavy on one side or the other |
| Alignment | Justification of elements. Related items should be justified the same to emphasize their relationship to each other. |
| Proximity/unity | The distance between elements on a page. Used to demonstrate a relationship or lack of a relationship between elements |
| White space | The blank or negative space on a page that is used to give the reader’s eyes a break. White space does not have to be white |
| Repetition/consistency | Consistent pattern of font and color schemes and graphic types; repeated fonts, color schemes, or graphics |
| Contrast | The use of size and color to emphasize the most important elements on a page |
| Business Card | A business card is a publication that contains contact information for a business or individual. |
| Letterhead Stationary | The phrase letterhead stationery implies the use of a heading at the top and sometimes also at the bottom of a letter |
| Flyer | Used to advertise a one-time upcoming event such as a play or PTSA meeting |
| Brochure | Provide information, educate, or advertise a specific topic or product |
| Newsletter | Used to provide informational updates to a specific club, group, or organization on a regular basis – weekly, monthly, or quarterly |
