| A | B |
|---|
| emotive | full of emotion or causing emotion |
| copy | the printed text of an advertisement |
| slogan | a short direct phrase that makes you think of the product in positive terms |
| title or heading | a descriptive name introducing a story, article, message |
| caption | a small title that describes a picture |
| eye-catcher | the image that catches your attention first/the most attractive image. |
| image | the picture not the text |
| logo | a small symbol that represents the product like the Nike "swoosh" mark. |
| message | the main purpose of an advertisement - a thought and feeling created by the ad |
