| A | B |
|---|
| Integrated | considered an essential part of the business |
| Market Opportunities | include new markets and ways to improve a company's offerings in current markets |
| Strategy | a plan that identifies how a company expects to achieve its goals |
| Market Segments | Groups of similar consumers within a larger market |
| Market Opportunity Analysis | Studying and prioritizing market segments to locate the best potential based on demand and competition |
| Target Market | A clearly defined segment of the market to which a business wants to appeal |
| Decision | A choice among alternatives |
| Channel of Distribution | made up of all of the businesses involved in completing marketing activities as products move from the producer to the consumer |
| Channel Members | the businesses used to provide many of the marketing functions during the distribution process |
| non-business organization | has as its primary focus something other than providing products and services for a profit |
