| A | B |
|---|
| List the four design principles. | Contrast, Repetition, Alignment, Proximity |
| Contrast | A method of design which emphasizes the differences between objects that are dissimilar; it purposely brings out differences to set thing in opposition. |
| Repetition | A method of design which purposely duplicates elements or aspects of elements within the same document. |
| Alignment | A method of design which uses spatial properties to determine the optimal placement of objects or groups of objects. |
| Proximity | A method of design which uses spatial properties to purposely place related items together. |
| Contrast: to be effective | needs to be strong. |
| Contrast can be demonstrated using: | Color, size, objects and alignment. |
| Two colors that create the strongest cotnrast: | Black and White |
| Besides color font can be changed in these ways to create cotnrast: | Font size, thickness, spacing. |
| Repetition items must have obvious similarities. | Can be demosntrated using color, objects and alignment. |
| Using images for repetition: | Using an exact copy of a clip art image, even resized creates unity. Using different images but with a common theme is distracting. |
| Alignment: Items must have obvious spatial placement | Needs to be visually noted instantly to be effective. All items should significantly support the purpose of the publication. Element placement should never be random. |
| Alignment: Can be demonstrated using object rotation. | text direction, line spacing and object size. |
| Proximity: Provides Organization for the viewer. | All elements are supportive of main purpose. Elements are then divided into subgroups. Items related to each subtopic should be spatially grouped together in an arrangement. |
| Proximity can be demonstrated | using color, size, objects or alignment. |
