| A | B |
|---|
| Skimming Pricing | Pricing policy that sets a very high price for a new product |
| Penetration Pricing | The opposite of skimming pricing--- price for a new product is set very low (encourages people to buy) |
| Price lining | Pricing technique that sets a limited number of prices for specific groups or lines or merchandise |
| Bundle Pricing | When a company offers several complementary, or corresponding products in a package that is sold for a single price |
| Psychological Pricing | Pricing techniques that help create an illusion for customers (there are 4 types) |
| Odd Even Pricing | Involves setting price figures that end in either odd or even numbers Odd convey bargain Even convey quality |
| Prestige Pricing | Sets higher-than-average prices to suggest status and high quality to the consumer |
| Everyday Low Prices | Low prices set on a consistent basis with no intention of raising them |
| Promotional Pricing | Used in conjunction with sales promotions wherein prices are reduced for a short period of time |
| Trade discounts | Not really discounts at all; the way manufacturers quote prices to wholesalers & retailers |
| Rebates | Partial refunds provided by the manufacturer to consumers |
| Coupons | Allow customers to take reductions at the time of purchase |
