| A | B |
|---|
| Channels of distribution that involve the use of intermediaries | indirect |
| Grower, provider, or manufacturer of goods or services | producer |
| Path straight from producer to consumer or industrial user | direct |
| Path a good or service takes from producer to consumer or industrial user | channel of distribution |
| Intermediary who assists in the sale of goods and services from producer to wholesaler | agent |
| Business or person who helps to move goods and services from the producer to the consumer | intermediary |
| Business that purchases goods and sells them to consumers | retailer |
| Person who uses goods and services | consumer |
| Items that will be used by the ultimate consumer | consumer goods |
| Business that purchases goods and sells them to retailers | wholesaler |
