| A | B |
|---|
| claim | writer's position on a problem or issue |
| slogan | catchy phrase or words that identify a product |
| digital media | using technology to convey information |
| premise | a general principle that most people would agree is true |
| support | reasons or evidence that back up a claim |
| counterarguments | attempts to answer the objections that people with the opposing viewpoint might raise |
| appeal to pity | taps into people's compassion for others |
| persuasion | writer's attempt to influence the thoughts, feelings, or behaviors of another |
| rhetorical fallacy | a speech or writing that is false or misleading |
| logical fallacy | an error in reasoning |
| bandwagon appeal | taps into people's desire to belong |
| loaded terms | words with positive or negative meanings |
| appeals to fear | claims made that make people think their security, safety, or health is in danger |
| ethical appeal | tries to gain moral support for a claim by saying it is part of an accepted value |
| bias | a preference for something or someone that prevents fair decision making |
| propaganda | information that supports a certain cause |
| credibility | believability or trustworthiness of a claim or source |
| emotional appeal | appeals to strong feelings |
| fallacy | an error in reasoning |
| logical appeal | relies on facts |
