| A | B |
|---|
| Guidelines | Non-printing lines that indicate where margins and columns reside on the page |
| Grid | DTP tool used to ensure consistent placement of logos, grphics, and other objects throughout multiple documents |
| Template | A standard pre-formatted layout with a color and font scheme |
| Page Size | The size of the paper on which a publication is designed, usually in inches |
| Master Page | Includes items and formats common to every page to help with consistency |
| Prototype | Also called mockup; how the document will appear when finished |
| Format Considerations | Determing the types publications used in a project; design elements to use, and sizes of each type publication |
| Facing Pages | Both left and right side master pages designed as a visual unit |
| Art | Illlustrations or photographs that convey meaning |
| Balloon | Circle or bubble enclosing copy |
| Bleed | When elements on a layout go past the edge of the page |
| Caption | A label used to identify parts of an illustration; call-out |
| Dropped Cap | An enlarged character at the beginning of a paragraph |
| Running headlines and footers | Text that repeats at the top or botton of a document |
| Jumpline | Tells the reader what page to find the rest of an article |
| Pull Quote | A selection of an article that is copied in larger font and set aside to grab the reader's attention |
| Rules | Lines around articles or graphics used to organize content |
| Sidebar | A smaller, self-contained story inside a larger one that may be related |
| Text box | Container for text |
| Watermark | A semitransparent image in the background of printed material |
| Endmark | A symbol that indicates the end of an article |
| Reverse text | Light text on a dark background |
| Nameplate | A banner on the front of a publilcation that identifies it and can include a logo and motto |
| Masthead | Contains the name of publications and authors, usually on the second and remaining pages |
| Kicker | Words positioned above a headline as a leader or teaser |
| Byline | Name of author or photographer; usually just above headline, below photograph or just below article |
| Deck | Placed between a headline and article ; provides segue between headline and body |
| Table of Contents | Lists the articles in a publication and the pages on which to find them |
| Body | The bulk of the contents of a publication that contains paragraphs of text |
