| A | B |
|---|
| size of stadium is not a good indicator of this financial standing | profit |
| this factor is not necessary in order for a franchise to make money | winning record |
| running a promotion can help increase this quickly | ticket sales |
| ticket price,promotions, team’s record, and weather | Factors fan consider when choosing to attend a game |
| the more tickets your franchise sells the more what you will need | staff to work the game |
| Ticket prices for all sections in a stadium should | vary |
| teams should always set ticket prices using | yield management pricing |
| influence what media you should use to advertise a sports franchise | city demographics |
| teh percent of potential customers in a specific target audience who are aware of a product's existence | awareness |
| when looking at where to locate a franchise, owners must consider | SEVERAL factors |
| city population, population income, city incentives, such as tax breaks | major consideration in where to locate a franchise |
| If a franchise is not making money in on city it has the option of | relocating |
| In general, raising ticket prices will do what to attendance | lower |
| If you drop ticket prices by half and your attendance goes up by 50%, your revenue will | do down |
| charging different ticket prices for seats of differing values | yield management pricing |
| activities designed to increase attendance | Promotion |
| If you run the same promotion a second time in the same season, additional fans drawn by the promotion will likely be | down from the first time |
| the money you collect for things you sell | revenue |
| unit sales x price of each unit | revenue |
| your franchise should try to run promotions that are | low cost, high appeal |
| promotions work best at a game that is not | sold out or expected to have high attendance |
| a communications outlet such as TV or radio | media |
| Comapred to broadcast television, cable television advertising is generally | cheaper and more focused |
| A city contains 41% men and 59% women. A radio station within the city describes its audience as 49% men, 51% women. Relative to an average radiostation in the city, this radio station appeals | more to men |
