| A | B |
|---|
| Ethics | Difference between right and wrong, then choosing what is right. |
| Personal views of ethics | Are subjective, unique to an individual. |
| Code of conduct | A set of rules to guide behavior and decisions. |
| Public perception | Insight, intuition, or knowledge gained by the public about your company. |
| Intellectual property | A person’s thoughts or creations. |
| Patents | Granted for an invention or an improvement on a product. |
| Trademarks | A word, phrase, symbol, or design that identifies and distinguishes the company from others. |
| Copyrights | The legal right granted to an author, a composer, a playwright, a publisher, or a distributor to exclusive publication, production, sale, or distribution of a literary, musical, dramatic, or artistic work. |
| Certification marks | Used to protect and certify the way products are made. |
| Collective marks | Used for a group or organization. |
| Lanham Trademark Act | Designed to protect trademarks, certification marks, and collective marks. |
| Trademark infringement | Using a trademark without authorization. |
| Title IX | States no one will be denied the opportunity to participate in sports based on gender. |
| Americans with Disabilities Act | All public facilities must be handicapped accessible. |
| Sherman Antitrust Act | federal legislation to protect industries from one competitor that discourages competition within the industry. |
| Occupational Safety and Health Administration | Standards to protect employees from being injured on the job. |
